Listen: Holidays are over, and we've landed in 2007. Now, it's time to see if you're genuinely geared up for this year's even rougher and tougher Google AdWords arena.
If you can answer 8/10 of the later questions correctly, you're predictable set. If you can't, you're probably active to be devoured for tiffin by the more than clued-up AdWords PPC sharks this period of time.
Answers are at the support of the folio. No peeking, OK?
1. Google AdWords allows the subsequent phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing page.
a. True
b. False
c. It depends
3. You should optimize your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the fee of your merchandise or work in your ad manuscript is;
a. Recommended by Google
b. Not advisable by Google
c. Mandatory in enduring categories
5. Using your site's Home leaf as a platform folio for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, amazingly bad idea
6. What's a proved strong way of ensuring your ad is displayed, when individual searches for your competitor's products?
a. Bid on keywords that are your competitor's marque pet name or products
b. Use Dynamic Keyword Insertion
c. There is no statutory way to do this
7. Which of these should you conceive the primary weaknesses in the majority of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to circumstantial Google PPC ads
c. Weak headlines
8. The #1 task in Google PPC grades can habitually be a impecunious position to aim for because;
a. It generates in flood traffic, but lousy grades when the potentiality hits your landing page
b. It's oft an out arrangement to achieve, as big advertisers have well-grooved a strangle-hold on that position
c. It removes the valuable 'pre-qualification' drive performed by superior responsibility competitors' ads
d. All of the above
9. Which of the succeeding words has research tested to be the most telling at growing a ideal Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a dig out keyword in your ad's elaboration URL is proved to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no consequence on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the new two aren't).
2. B. False. According to Google, 'We do not let golf course to platform pages that make pop-ups when users enter upon or give notice your platform page. We brood over a pop-up to be any window, unheeding of content, that opens in extra to the inventive window.' (Yes, I do know in that are distance in circles this - but we're not going to confer in the region of 'black-hat' ram present).
3. C. Optimize for both CTR and ROI. Why? Achieving a high-ranking CTR beside oodles of low-quality assemblage that doesn't convert, is unpointed. But too isn't having a postgraduate ROI and just one chink a day a leftovers of juncture too? Solution; hone for the suitable mix of both.
4. A. Recommended by Google
5. C. Don't even think something like it. Chances are your Home page does not have the tailored happy requisite to human all right as a landing leaf for your Google ads. Create a plain leaf for each ad bundle alternatively. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's trade name designation or products
7. B. If your ad copy matches the keywords exactly, ferment for a portentous shot in the arm in your Click-Through-Rate (CTR)! Keywords should always be incorporated in your ad. If the meticulous keywords corroborate up in your ads, they get highlighted in bold. In particular, try as well as the accurate keyword(s) in the ad's header.
8. D. All of the preceding.
9. C. Believe it or not, the word, 'killer' is established to be a material attention-getter in Google ads. Why? Who knows - but it plant.
10. A. Having the look into keyword in your ad's showcase URL is evidenced to grant your ad a healthy place tonic - for free!
Did you pass? If you did, powerfully done! For the breathing space of us, here's the nethermost line:
If you poverty to fail to deal with comely Google's 2007 Least Likely to Succeed, possibly it's incident to clean up on your Google AdWords skills. What are you waiting for?
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